What is really important to you as a parent? A glamorous Edtech company that has zillions of $$$ in marketing spend or the one that creates real impact and quantifiable learning outcomes for its students?
In the last few years, there has been a plethora of online learning apps which have flooded the market – many of them sponsor cricket teams and have top film stars as their brand ambassadors. All this spending is financed by Venture Capitalists who are pumping billions of dollars into these apps, in order to make high investment returns. When you see so much marketing and advertising from these apps, you as a parent can start believing that they must be amazingly successful and that’s why so many ads! Sad part is these apps have produced hardly any results from the GCC, despite so much marketing spend all over media. Many of these are now being viewed as marketing companies and not really education companies!
Knowledge Planet, a bootstrapped education institution with zero external funding, has emerged as the largest test prep institution in GCC, with the best results for the last 7 years in a row. We are delighted to share that despite the presence of large Edtechs and offline coaching centres from India, no institution has produced the kind of results from UAE this year, that Knowledge Planet has achieved. Not even a close second!
All IIT, JEE, NEET toppers from UAE have come from homegrown, self-funded, reliable local brand – Knowledge Planet. KP has also achieved the highest number of selections in these exams from last 7 years in a row.